1) FORGET ABOUT LEAD GENERATION

Without leads, you have no clients. Without clients, you have no business. The number one way to go broke in real estate is to sit back and hope the phone mysteriously rings because you have your license now.

Having a productive and organized system to keep leads flowing into your pipeline is absolutely critical. According to NAR, 50% of all new agents fail within 2 years. The #1 reason? They don't know how to generate leads!

Generating leads costs time and money. If you don't have the time to spend, you'll have to spend the money. If you don't have the money to spend, you'll have to spend the time making calls, knocking on doors, and stalking Facebook. As a real estate agent, you are going to be in charge of every little detail of your business, and your time is going to get swallowed up by minutia. If you're going to succeed, you're going to have to spend some money to generate leads! Do your research, though...not every lead is a good lead. Find a source that you know and trust, and who can deliver the results they promise.

2) NEVER FOLLOW UP

The second fastest way to end your real estate career is to never follow up with the leads you've generated.,

Having 100 leads in your pipeline will make you zero dollars if you don't have a system in place to follow up and nurture them! The problem is, there are not enough hours in the day to reach out to your contacts, and to build profitable relationships with all of them.

Enter technology and automations! With today's incredible technology, you can create systems and processes to follow up with your contacts on autopilot! Not only that, but you can throw IA into the mix and now you've got a personal assistant to respond to all the conversations generated from your follow up sequences!

Finding a tech solution that can do all of this will revolutionize your business and is worth the cost. Let's say your tech solution generates ONE closing this entire year. If it's a $200k home, you would earn roughy $4000 in commission. Paying $350/month for your software, you'd break even for the year. If your platform generates TWO deals next year, you've doubled your money.

I get it...sometimes its hard to spend money, but the return is worth the investment!

3) STAY IN THE SHADOWS

Not one person on the planet is thinking about you all the time. The sobering reality is that most people don't ever think about you at all...ever. If you're the type of person that likes to keep to themselves in hopes of somebody miraculously remembering your name at the exact moment they need to sell their home, you can be certain that your days in the real estate business are numbered.

Posting regularly on social media, building relationships, making connections with people in public, and having strategies in place to follow up and nurture these relationships "reminds" people that you exist. You need to position yourself so that the phrase"real estate" triggers your name and face in the minds of your community. Somebody in your community is top-of-mind...it might as well be you!

4) GHOST YOUR PAST CLIENTS

Referrals and repeat clients are the Holy Grail of real estate leads. They are the lowest cost and highest converting leads you can get..definitely the easiest money you will ever make in real estate.can get.

The surest way to make sure you don't benefit at all from repeats and referrals is to ghost your past clients. Studies show that 40% of all repeat real estate clients use a new agent the next time around. Why? Are you ready for this? They simply could not remember who their agent was the first time! I'm certain you are a fantastic agent, but unless your client named their child after you, its likely that you did not make an earth shattering impact on their lives, and is equally likely that they will not remember your name next time they have a real estate need, unless you provide some reminders along the way.

Developing systems to stay top-of-mind with past clients will grow your business exponentially, and position you for long-term success.

5) CHOOSE CHEAP TECH SOLUTIONS

The old saying "You get what you pay for" definitely holds true when you're talking about technology tools. There are a million and one cheap gimmicks out there that promise to deliver loads of leads at bargain basement prices. While you can always find places to cut costs, don't cut corners on your database/CRM/follow up software...these tools are absolutely essential for you business.

If you were in the bakery business, you'd pay the extra money for quality ingredients because your livelihood would depend on your cakes, pies, and cookies tasting amazing. In real estate, your long-term success depends on your database/CRM/software tools, so spend the extra money to get the best tools you can afford. High cost does not always equal high quality, but high quality is always going to cost more...trust me...it's worth it!